Commerce is change. Stationary. Online. Mobile.
Trade and retail
Bricks and mortar versus e-commerce? The future is the best of both worlds: omnichannel. The goal is a seamless shopping experience both in-store and online. Shopping across all channels, with the expectation of being able to get anything at any time – and more and more often, with very individualised ideas about a product.
Topics we’re familiar with: omnichannel, everywhere commerce, supply chains, accessibility, consumer sentiment, infrastructure, usage mix, direct to customer trend, 15-minute city, customer centricity, consumer sentiment, point of experience.
“I was born into this retail world into a family of entrepreneurs who’ve been in retail for generations. I almost feel like my connection to what’s happening was predestined. Change in retail today means making the impossible possible – for our customers.”
— Dr. Magnus Tessner
From point of sale to point of experience:
are you ready?
The transformation of retail brings with it significant changes, too: in internal processes, in logistics and, of course, in supply chains, which are becoming shorter, faster and more demanding. There’s also great potential in direct interaction with customers. Big data analytics, artificial intelligence and quantum computing will open up further opportunities to shape the customer journey of the future.
Building the bridge from the point of sale to the point of experience is one of the most challenging tasks. Speed, creativity, adaptability and the ability to deal with the complexity of the changing world of retail – these are the characteristics of successful top managers in the industry.
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What makes a good CEO? Dr Magnus Tessner shares what he knows in a podcast with Ch. Keese.
Dr Magnus Tessner at the 2022 CHRO Summit in Istanbul.