Skip to main content

Trade means change. Stationary. Online. Mobile.


Omnichannel. Everywhere commerce. Supply chains. Accessibility. Infrastructure. Mixed use. Direct-to-customer. 15-minute city. Customer centricity. Consumer mood. Point of experience.

“I was born into the world of trade, into an entrepreneurial family that’s been active in trade for generations. It almost feels like my destiny is connected to the current developments. Today’s retail changes are all about making the impossible possible – for our customers!”

— Dr. Magnus Tessner

Stationary trade versus e-commerce? The future lies in the best of both worlds: an omnichannel approach. The goal is to create a seamless shopping experience, both locally and online, and across all channels – with the goal of making anything obtainable at any time, and more and more often, combined with personalised ideas about a product. This goes together with significant changes in internal processes and logistics and of course in supply chains, too, which are becoming ever faster, more detailed, and demanding. What’s more, there’s amazing potential in direct interaction. Linked with big data analytics and artificial intelligence and quantum computing, the future holds incredible opportunities for shaping the customer journey.

Bridging the „point of sale“ with the „point of experience“ is one of the most challenging tasks. Speed, creativity, adaptability and the ability to skilfully navigate the complexities of a rapidly transforming retail world characterise successful top managers of the industry.

We provide consultancy to German and international retail companies at the top-management level. Our focus is on functions that have creative power, whether in e-commerce or finance, purchasing or sales. We’ve already filled C-level positions for retail companies in 18 countries, with a focus on Europe.

How can you tell a good CEO? Dr. Magnus Tessner reveals it in the podcast with Ch. Keese.


Dr. Magnus Tessner

Partner Degree in Business Administration
After years of working in the automotive industry, Magnus Tessner became Managing Director of a retail enterprise with over 2,500 employees. In 2001, he joined ifp and established the Automotive & Retail Team. He has since successfully managed over 500 assignments and significantly contributed to the development of ifp\\\'s international consulting activities. +49 (0) 221 / 20 50 6-73


Meike Hensch

Consultant Psychologist (M.Sc.)
Meike Hensch has strengthened our Automotive and Trade team since completing her studies. With her positive and professional manner as well as her distinctive intuition, she is a sought-after contact person for both our clients and candidates. +49 (0) 221 / 20 50 6-170

Elisabeth Schmidt

Senior Consultant Degree in Business Psychology (M.Sc.)
Elisabeth Schmidt holds a degree in business psychology and has worked as a consultant since 2021. A former competitive athlete, she knows all about speed, precision and a strong drive for success, all of which she brings directly to our demanding mandates. When working with clients and customers, she doesn’t beat about the bush – she takes a nuanced view of the situation and is a highly engaging conversation partner. +49 (0) 221 / 20 50 6-74