Interactivity. Agility. The consumer as an actor. The struggle for credibility, acceptance and reason for being. Diversification. Infotainment.
“If my client isn’t convinced, if I don’t have a good gut feeling, there’s only one right thing to do: continue searching, with stamina. Or take another look at the situation – from a completely different angle. Check for the right fit in spots that don’t seem immediately obvious. To do this, you have to be clear about your idea, yet open, too – so you can find a solution that simply can’t be planned in advance.”— Dr. Maik Lehmann
Consumer interests are changing – and this is putting established business models under pressure. Some are even disappearing. Initiating alternative value creation requires creativity and the courage to choose a different path. This demands foresight, passion and prudent decision-making, along with
forward-looking personalities who can provide impetus in a targeted manner. People who can grow along with changing demands and understand these demands as a call to permanently question the company’s entrepreneurial positioning. People who can develop new perspectives and draw potential from them.
We support media companies, both public and private, in implementing their strategic decisions and reorientation plans – across the entire spectrum of the media value chain, from producers and service providers to publishers and media companies. Whether medium-sized businesses or large, internationally active corporations, what they all have in common is their expectation for us to provide custom-fit personnel solutions.